Wednesday, October 5, 2011

52 to the Future

So, as anyone who has any kind of interest in comics knows by now, the entire month of September was given over to DC’s New 52, a relaunch of the company’s full lineup of comics. Making New 52 even more of an event was the fact DC decided to release the digital version of issues day and date, meaning you could (legally) download them the same day the floppies came out. What happened as a result?

Initial results are promising. Despite concern over what day and date digital release might do to floppy sales and comics retailers, not only have digital sales for DC gone up, but sales of floppies have increased, as well. It’s too soon to know whether this trend will hold and validate DC’s strategy to expand its customer base, but the one certainty here appears to be that digital sales will play an increasingly important role in the future of comics. And that means (since we all know the medium shapes the message) that comics will change.

Can we forecast any of those changes from here? Maybe. Here are a few thoughts and predictions: